Let's celebrate Lunar New Year with our Chinese community. Saying goodbye to the Tiger, we enter the Year of the Rabbit on January 22, 2023.

2023 is a year of the Water Rabbit, starting from January 22nd, 2023 (Chinese New Year), and ending on February 9th, 2024 (Chinese New Year's Eve).

The sign of Rabbit is a symbol of longevity, peace, and prosperity in Chinese culture. 2023 is predicted to be a year of hope.

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There are countless folktales attached to Lunar New Year, but the myth of “Nian” stands out as the most iconic and fun.

Legend has it Nian was a ferocious underwater beast with sharp teeth and horns. Every Lunar New Year’s Eve, it crawled onto the land and attacked a nearby village.

On one such occasion, as the villagers rushed into hiding, a mysterious old man showed up and insisted on staying in the village despite being warned of impending doom.

To the villagers’ surprise, the old man and the village survived utterly unscathed.

The man claimed to have scared Nian away by hanging red banners on the door, lighting firecrackers and wearing red clothes.

This is how wearing the fiery color – right down to undergarments – along with hanging red banners with auspicious phrases and lighting firecrackers or fireworks became Lunar New Year traditions, all of which are still followed today.